Package Design Now!
The proof is in the package
From food to electronics and more, the best of today's packaging
An encyclopedic resource on contemporary design for packaging worldwide, from Coca-Cola to the Apple iPhone to De Beers diamonds.
No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package—some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This book features eye-catching package icons from Apple iPhone to De Beers diamonds, that reveal the hard work dedicated to deliver these products with intense appeal, including in-depth case studies about package design developments, giving readers a peek at the way packaging is made and designed.
This encyclopedic resource, divided into chapters by type (beverages, electronics, food, health & beauty, homecare & hygiene, luxury, pharmaceutical, and store & retail) explores the work of top design and branding offices from all around the world. Also included are chapters on material and processes. This unique tome is indispensable for design and marketing professionals, as well as anyone who wants to know more about what makes a great package.
About the editors:
Gisela Kozak was born in Buenos Aires, Argentina, where she graduated as a product designer. After a decade of working experience, she went on to complete her PhD studies in Japan on package design, moving subsequently to London, where she is a consultant. Kozak is also a frequent writer on the subject and a lecturer on design.
Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN, he has been building up the digital and media collection with titles such as Animation Now!, the Advertising Now series, the Web Design series, and TASCHEN's 1000 Favorite Websites.
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Package Design Now!
Wiedemann, Julius / Kozak, Gisela (ED)
Miscellaneous Flexicover, 19.6 x 24.9 cm (7.7 x 9.8 in.), 416 pages, $ 39.99 |
- Reviews (14 items)
"Quand le design s'emballe. Aucun produit n'existe sans son emballage, fonctionnel, séduisant, voire les deux. C'est d'ailleurs aujourd'hui un enjeu écologique. Ce nouvel ouvrage sur le packaging, véritable art industriel, se penche sur les plus créatifs des emballages contemporains en décryptant tout ce pan méconnu du design, primordial pour le marketing autant que pour l'usage des produits. Le livre parle aussi bien de la nourriture, de l'électronique que des produits de beauté. Tout s'emballe, même le livre qui nous en parle, exhaustif pour des professionnels mais suffisamment pédagogique pour intéresser le néophyte. TASCHEN oblige."
L'Expansion tendances, Paris, France
L'Expansion tendances, Paris, France
- Clippings (14 items)
Package Design Now!
New Design Magazine, United States, October 01, 2008
New Design Magazine, United States, October 01, 2008
- See also (9 items)
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1000 Lights Vol. 1. 1878 to 1959 Luminary design since the invention of the light bulb |
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1000 Lights Vol. 2. 1960 to present Luminary design since the invention of the light bulb |
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1000 Lights. 1000 Leuchten. 1000 Luminaires Light up your life: Luminary design since the invention of the light bulb |